CPL + Chicago Blackhawks READ Campaign
A big thanks to the Chicago Blackhawks for their support of our Mabel Manning Branch (sponsoring a Teacher in the Library and a CyberNavigator) - and for letting us pass out these great Patrick Sharp READ posters at the game. As you can imagine, it wasn’t just the kids who wanted one!
Greenville Literacy Association - Have Any Books Lying Around?
The Greenville Literacy Association created a unique campaign to raise awareness and money for their adult literacy program. To raise money for their program, the GLA organized a book sale. However, for the sale to work, they needed donations.
To raise awareness, they created a campaign called, “Have any books lying around?” The GLA placed wraps on staircases to transform them into giant stacks of books, reminding people to donate any extra books that they had.
The campaign was a huge success, with 80,000 books donated, and $120,000 raised.
Our favorite week is coming up!
Email
Twitter
Facebook
Vimeo
Subscribe via RSS
Follow on Tumblr
Mobile version
Random post
