Greenville Literacy Association - Have Any Books Lying Around?
The Greenville Literacy Association created a unique campaign to raise awareness and money for their adult literacy program. To raise money for their program, the GLA organized a book sale. However, for the sale to work, they needed donations.
To raise awareness, they created a campaign called, “Have any books lying around?” The GLA placed wraps on staircases to transform them into giant stacks of books, reminding people to donate any extra books that they had.
The campaign was a huge success, with 80,000 books donated, and $120,000 raised.